Our Work
Archetype Media produces videos for a broad range of clients who share a common desire to preserve and advance America’s highest ideals. We help leaders and institutions to deliver powerful messages and tell inspirational stories about their mission, goals, and achievements.
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Ads & Social
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Brand Promo
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Narrative
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Mini-Doc
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Educational
Ads and Short Social Content
Trump - Always Ad
Archetype’s inspiration for this ad came from seeing a few old interview clips which illustrated how President Trump has always believed and advocated for the same America-first policies. This ad aimed to quickly and poignantly demonstrate his decades-long consistency and devotion to America. President Trump posted the ad to multiple platforms where it garnered over 30M views.
Trump - SOTU Highlights
This campaign ad highlights Trump’s magic moments from his first-term State of the Union addresses. President Trump posted this ad twice during the closing days of the 2024 election and pinned it on his X profile, where it received over 30M views.
Future 49 - Alaska’s Golden Age
This video highlights the great work President Trump and Governor Dunleavy are doing to usher Alaska into America’s golden age. Archetype filmed Gov. Dunleavy at the U.S. Capitol and cut this ad.
Claremont Institute - Up From Conservatism
This event highlight video is from the Claremont Institute’s Center for the American Way of Life event held at the U.S. Capitol and featuring then-Senator JD Vance as the keynote speaker. Archetype media filmed BRoll of the event and cut the reel together.
Mark Meadows - The Golden Age is Here
Archetype produced this video for Former White House Chief of Staff Mark Meadows and the Conservative Partnership Institute to highlight and celebrate the instant victories achieved by the Trump Administration. Meadows posted the video to his X profile where it garnered over 50K views.
Rep. Lauren Boebert - Nominations Video
This video produced for Representative Boebert’s official page highlights some of President Trump’s great nominations and encourages her colleagues in the Senate to approve them quickly.
Brand Promotions
Heritage Foundation - High School Fellowship
This video highlights the excellent High School Fellowship inaugurated by the Heritage Foundation in 2024.
March for Life - Virginia
This March for Life highlight video shows the power of the Pro-Life movement when it comes together to stand for life.
SENT Global
This fundraising video highlights the wonderful work of SENT Global, particularly in their Guatemalan mission field.
George Washington’s Mount Vernon
George Washington is one of our biggest heroes at Archetype. So we were thrilled to get the chance to film there during a private event. This video is our personal homage to General Washington taken from the environmental footage captured during the evening.
Narratives
Worth It
In "Worth It," Archetype aimed to show the real-life trials that come when a young woman chooses life. In doing so, we aimed to illustrate the deeper and brighter truth — that life is beautiful in itself, that hardship can dim its goodness but not erase it, and that those who put their trust in life over death will not be disappointed in the end. In short, life is worth it.
John XXIII Montessori Center
This project was a chance to write a moving narrative to promote the education, mission, and values of the John XXIII Montessori Center in Front Royal, VA.
Mini-Docs
Against the Current
Jack Denton was a college senior and the President of the Student Senate at Florida State University. He was “canceled” by a campus mob after private text messages expressing his Catholic beliefs went viral. This piece tells Jack’s story of patience and kindness even in the face of slander.
Adopted and Loved - Cross Family
Archetype was delighted to produce this beautiful story of love and adoption for the Adopted and Loved Fund created by the Radiance Foundation.
Catholic Information Center
This video highlights the incredible evangelization efforts of D.C.’s Catholic Information Center by highlighting the stories of people who have converted to Catholicism through their contact with CIC. It was shown at their annual gala and has been used in promotional communications.
Educational
Heritage Academy
This teaser is an excerpt from Heritage Academy, a 16-part lecture series Archetype produced for the Heritage Foundation for an online public policy fellowship which hundreds of conservatives from around the country participate in every year.
Summit Academy - Headmaster’s Address
Archetype produced this video as an engaging summary of Summit Academy’s commencement address. The video highlights Summit’s mission and ideals.
10 Things Lent
This goofy project was nominated for an Emmy in the Chicago/Midwest region of the National Academy of Television Arts and Sciences for Outstanding Achievement for Informational/Instructional Programming. It offers a light-hearted take on a serious season.